Flatacre - Latest Comments

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Re: An Annoyingly New Discovery: The McGurk Effect.

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Re: The digitization of biology. Beatbox From All Over the World.

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Re: Peter Gunn – The Blind Pianist 1/3. This is Classic.

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Re: About

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In 1990 he became a founding partner of Franklin Dallas, an advertising agency and forerunner to Holmes and Lee and Reason Partners, Inc. He has worked with clients across a wide range of categories, including tourism, packaged goods, automotive,

Re: Francis Ford Coppola Comments On The Historical Separation of Artists and Money.

Jeremy — Wed, 05 Jan 2011 21:27:10 -0000

I don't doubt we're heading somewhere new with respect to how artists are compensated in our culture, but I think it's foolish to believe that an artist compensation model rooted in the socioeconomic realities of the Renaissance is destined to re-flower in the 21st century. You can't just say, 'Oh, the last few hundred years were an aberration, we'll just revert to how things used to be.' Cultures (not to mention humans) evolve, they don't abruptly regress. Back in the days when artists did not make any money, the entire concept of an "individual" was in its relatively early stages. The patronage system was a logical outgrowth of a day and age when individuals were literally just beginning to think of themselves as individuals. I think it's disingenuous to believe that such a system has any place in the social, cultural, and economic realities of the 21st century western world.

Re: Seth Godin Says to Give Music Away Free. So, Why Doesn’t He Take His Own Advice?

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comparing the price/value of abundant content to that of a public appearance by a highly sought after speaker makes no sense.

Re: The Creative Crisis and the Relentless Pursuit of Mediocrity.

Steve Silverman — Mon, 13 Sep 2010 23:08:25 -0000

Well written, Peter. This is especially true with photography with just about everyone owning a digital camera these days. Today everyone's a photographer, but buying a Nikon doesn't make you a photographer, it makes you Nikon owner.

Re: Friday Ephemera: “You and Your Johnson” 70′s TV Spot.

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Re: Pachelbel’s Canon played on hydraulophone.

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Re: The Creative Crisis and the Relentless Pursuit of Mediocrity.

flatacre — Thu, 19 Aug 2010 07:43:31 -0000

Thanks for your thoughtful comment Eric. I've heard it said that it takes 10,000 hours for anybody to become accomplished at anything. Which certainly doesn't bode well in these days of instant gratification and ADD.

Re: The Reinvention of Sound: Linear to Non-Linear.

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Re: The Creative Crisis and the Relentless Pursuit of Mediocrity.

Eric Garland — Wed, 18 Aug 2010 22:58:10 -0000

I have been recently pondering how much of recent popular culture has been pandering to the masses, attempting to sell them the notion of excellence and artistry without any of the pain, experimentation, inner journey, and creativity that is usually required. It's rote flattery that intends to sell people's false impressions of excellence back to themselves.

Consider for one moment the putrescent blasphemy that is American Idol. Gaggles of mediocre non-artists gather for the right to compete head-to-head copying 0.2% of the total musical world's repertoire, the Big Standard Pop Song. Never mind Brazilian funk or Algerian rai, or lo-fi pop or bluegrass or Afro-Cuban or Colombian vallenato as influences - you can compete to see who can rip off Whitney Houston while failing miserably in the attempt. The methodology is fantastic, exposing the audience to the "characters" long enough to get them to relate with their story, and then convince them and the American public that this person really has blossomed into an artist - one with a built in mass market appeal! Rinse, repeat, profit!

Here's the rub, though - it's an insultingly obvious con from start to finish. These people are not artists. They are not creating, growing, or making choices. And moreover, they rarely show what would be called excellence by the world of professional musicians. Of course, it wouldn't make good television to show that music is actually quite rigorous and it might take you 20 or 30 years to master your craft enough to contribute something of real, noteworthy value. Most of the truly awesome musicians out there have kept on expanding their craft and their art in the face of low pay, no health insurance, stressed relationships, and delayed gratification of the highest order. And who wants to see some 52 year old pianist making real artistic choices while showing us what a lifetime of commitment looks like? That would remind us of work, sweat, tears, failure, and reality.

Which is why these shows are so popular. They flatter the masses into believing, "Oh no, darling, your quarter-hearted attempt at butchering Motown classics is the height of communication with the divine!" You too can be excellent if you just declare it to be so. And you can also become thin through ab machines, rich through real estate systems, and happy through endless cheap credit.

Bach was an organ repairman who literally knew the inner workings of every major organ in Europe. He died poor after a lifetime of supreme musical exploration years before achieving global notoriety. Mozart had to run home after the premier of every one of his operas to bang out quartet parts to sell to local chamber musicians - the only profitable part of his enterprise - before the dozens of other copyists in the audience beat him to the punch. Miles Davis would have to keep a close eye on John Coltrane while on tour, because Coltrane would practice his saxophone for 72 hours at a time without eating or sleeping and then show up to gigs in rumbled clothing and with mossy teeth. Tito Puente was an equal genius in Latin percussion, piano and vibes, while also being an expert composer and arranger.

People are not being creative because the vision of the artist is being actively distorted from an artisan-explorer to a technicolor copycat. It's not that music shouldn't be democratized, but it is that mediocre forms of popular music should not be presented as excellence, creativity and artistry.

Re: Why We Think Music Should Be Free.

Chris B. — Thu, 08 Jul 2010 07:39:20 -0000

Hey Peter,

Thanks for the link! You're right, that was a pretty lame response by him.

Re: Why We Think Music Should Be Free.

Trace McKenna — Fri, 02 Jul 2010 15:51:56 -0000

Chris,

Thanks for your comments and insights. However, I only reblogged the article from slashdot.org as noted at the bottom. I don't often do this in whole, usually just in parts for reference. But I thought that it was a very good article worth exposing further.

As to your question, no, I don't think music should be free. In this regard I disagree with Seth Godin completely. In fact, I wrote about it on another blog, where Seth responded. Rather lamely, if you ask me.

The post is here, if you'd like to read it: http://peterholmes.com/a-re...

Re: Why We Think Music Should Be Free.

Chris B. — Fri, 02 Jul 2010 08:04:35 -0000

I liked the history lesson here, Peter, thank you! I wish you had elaborated a bit more on why people think music should be free....but I see your basic points.

For the past few decades (aka my entire lifetime), I have been surrounded by music. TV commercials, radio, malls, bars, clubs, even street corners. However, I really don't know that people started thinking music should be free until it was able to be downloaded quickly & in large quantity from file-sharing programs like the old Napster. At least I didn't think that way, nor did my friends. I used to hit up Sam Goody and buy a CD if I liked what I heard on the radio...that was the typical process for me throughout the 90's. Once Napster was downloaded to my desktop, however, it was a feeding frenzy.

Even though Napster was eventually shut down by the government, it took way too long to do so, and many people had already developed this notion that popular music should be available for free download. Is that necessarily a bad thing, though? Popular artists are really the only ones whose music can be found and downloaded easily through file-sharing websites...and these artists have so many other revenue streams and opportunities provided to them by their labels, touring, and other brands that might want to partner with them. Also, major label acts are a small percentage of the entire music industry.

I'd like to think that people still understand that smaller, independent artists do not make as much money as the bigger artists, and that their music will probably not appear in the file-sharing networks. Therefore, the only way to get their music would be to purchase it directly from them, or through iTunes, CDBaby, and the others....or to snag a friend's copy. Sure, somebody could always throw up a torrent file of an independent artist, but that is highly unlikely because it probably won't have mass appeal (minus a few exceptions).

Anyways, I know there are people out there that are still willing to pay for music. I'm one of those people. I still regularly download popular music for free whenever I can, but when I come across a great indie band, I won't even try searching for a free copy...I'd rather pay for the music, knowing that my money is going directly into their pockets.

Do you feel music should be free? You never mentioned your opinion on the matter! Again, thanks for a cool, thought-provoking article.

Re: In Search of the Magical Music Marketing Model.

flatacre — Sun, 30 May 2010 12:38:24 -0000

Thanks, Chris. Much appreciated.

Re: In Search of the Magical Music Marketing Model.

Chris B. — Sat, 22 May 2010 12:33:14 -0000

Excellent advice here, Peter. It is so easy to get caught up in the hype surrounding social media. You can tweet until you're blue in the face, but if your music sounds just like every other hard rock band out there, you won't break through the obscurity line. You've gotta bring something different, new, or innovative to the table. Otherwise your music project will most definitely fall to the wayside, no matter how many Facebook status updates you make a day. Once people see how generic your music is, they will lose interest.

Be different.

Not sure how I came across your blog here, Peter, but wow. I've been missing out on some great content! I Subscribed to your RSS.

Re: The production cost is in the idea. An example of powerfully effective communication, without raising the ire of the CFO.

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Re: A Song Review: “2 Scoops” by Michelle Harding

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